According to GfK Temax, in the fourth quarter of 2017 the Italian technical consumer goods market generated fewer sales compared to the same quarter of the previous year (-0.4 percent) with a generated revenue of 5.8 billion euro. The significant decline of Consumer Electronics sector (-9.7 percent) has been balanced by the performance of Telecommunications and Small Domestic Appliances. Good results were registered also for Photography sector. All other sectors decreased in value.
Major Domestic Appliances
Despite of the excellent results of the Italian Black Friday, the MDA sector showed a general slowdown in the fourth quarter 2017. Washing machines, tumble-dryers and especially freezers suffered the most in the considered period.
Small Domestic Appliances
The positive trend for the Home Care segment was only linked to vacuum cleaners. Besides, shavers, hairdryers and dental care drove Personal Care growth. On the other hand, the hot beverage makers were the only positive market within Kitchen segment that showed a negative trend, and the irons market reported a drop in revenue growth.
The sector continued to decline, due to negative trend of PTV market. Besides, Car Entertainment segment registered a constant decrease for the negative performance of car audio and car navigation. The only products with a positive trend were soundbar and Bluetooth speakers that registered an increased demand.
After several negative trends, the Photography sector generated higher sales: in particular, digital still cameras recorded a robust growth thanks to compact system cameras. On the opposite side, the interchangeable lenses persisted in losing sales.
Monitors saw a double digit growth during the last quarter, especially thanks to gaming products and new technology as curved screens and Ultra HD devices. Besides, mobile PC market experienced a change on the product mix: consumers are increasingly oriented to high performing devices that lead to an increase of the average selling price.
Smartphones showed a robust trend, thanks to the launch of new flagship models. Thanks to the easy-use phones, mobilephones experienced an increase in value after years of negative trends.
Office Equipment & Consumables
Printing devices generated higher sales, especially thanks to the performance of printers and laser MFD color; also the 4 in 1 devices reported a very positive trend. Besides, the Business Ink Multifunctional devices recorded a slight rise in sales value. On the opposite side, in the last quarter of 2017 cartridges market showed a negative performance in value, except for dual packs inkjet cartridges and laser cartridges color.