KitchenAid is first in the Euromonitor Consumer Appliances 2017 ranking for the Mixer category. This result is based on the retail volume sales of stand mixers and hand mixers from 2012 to 2017. “Being the number one brand in the world in the Mixer category is not only a great award for KitchenAid – explains Janne Freygang, Brand & PR Manager KitchenAid EMEA -; what makes us proud is also that so many families have chosen to have KitchenAid appliances in their homes”. In the early 1900s, KitchenAid introduced the stand mixer and the electric hand mixer: with the evolution of the domestic reality, even the mixers were protagonists of an important evolution. Today the stand mixer is equipped with a wide range of accessories and the electric hand mixers have become the ideal solution to meet the modern needs.