Whirlpool Italia: new sales management

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Marcello Potenza

Whirlpool Italia has a new sales management. The new model, operating from September 1st, includes two new Divisions, Freestanding and Built-In, that will follow the activities of all Whirlpool Italia’s brands. These two new structures are also joined by the Small Appliances Division (already existing). Marcello Potenza, previously Sales Director Built-In KitchenAid, Whirlpool and Ignis, will lead the new Sales Division Combined Built-In. He will also extend his responsibility to the Hotpoint and Indesit brands with the new role of Sales Director Combined Built-in at Whirlpool Italia.

Alberto Di Luzio

Alberto Di Luzio, previously Indesit and Hotpoint’s Sales Director Freestanding, will lead the new Sales Division Combined Freestanding. He will also extend his responsibility to Whirlpool and Ignis brands with the role of Sales Director Combined Freestanding at Whirlpool Italia. The two managers will report directly to Lorenzo Paolini, AD Whirlpool Italia and VP Whirlpool Emea. “This reorganization – commented Paolini – represents a key step in Whirlpool Italia’s strategy, guaranteeing our commercial organization a structure that – we are sure – will result in a strengthening of our market leadership. I’m sure Marcello and Alberto, with their skills, will be able to drive the business towards a full integration”.

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