Haier appoints Kevin Dexter to head ultra-premium brands


Haier Group has named Kevin Dexter president of Fisher & Paykel North America and Monogram, a newly created position designed to accelerate product innovation, promote operational excellence and focus on the desires of ultra-premium appliance owners. “In North America, the Fisher & Paykel and Monogram brands are known for delivering the sophisticated styling, exceptional craftsmanship and industry-first features that distinctive owners crave – said Rick Hasselbeck, Chief Commercial Officer of GE Appliances, a Haier company -. By bringing both leaders in the ultra-premium appliance market under Kevin’s leadership, owners will be able to relax in style as we promise to bring even more advancements and more features to make their everyday lives easier”. While Fisher & Paykel and Monogram will continue to operate as independent businesses, Dexter will be responsible for leveraging the capabilities of both brands and creating synergies that will drive further innovation in the market. Most recently holding the position of COO of Haier America, Dexter oversaw research and development, manufacturing, logistics, information technology, operations and service. Prior to his time with Haier Group, Dexter was the senior vice president, Home Appliance Sales and Marketing for Samsung Electronics America and held various positions at Electrolux Major Appliances North America.


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