Candy confirms its presence at IFA (Berlin, 1-6 September 2017), where it will showcase its most innovative products in a 1,000 m2 booth, focusing on smartness and connectivity. The Hoover Smart Kitchen, the Hoover Rhapsody electric stick and the Candy Bianca washing machine will be the protagonists of the booth. In order to present Smart Kitchen, the company will use the virtual reality: thanks to the latest generation Vive viewer, the users will experience a story where the products will come to life thanks to a sophisticated virtual reality technology. The user will experiment all the potential of the connected appliances to live a unique experience. Rhapsody, the innovative cordless electric stick, will be unveiled for the first time at the fair. Finally, Bianca, the intuitive and smart washing machine that can interact with the consumer, will be presented in a highly immersive way to stimulate the visitors’ engagement. Among the other products proposed at IFA there will also be the vacuum cleaners in class 4A+ and 4A++ and the refrigerators of the new Bell’O line. “After having celebrated our best year ever in 2016, by reaching the record turnover of 1.035 billion euros, we are ready to take on the important challenges of the sector and offer our most advanced products on the international markets. IFA is a prestigious showcase to present to the sector operators and media all the important technological innovations applied to the home appliances – commented Beppe Fumagalli, CEO of Candy Group -. Connectivity and continuous search for innovation are not just a leadership opportunity in the home appliance market, but a philosophy that has always led our Group’s strategy: the results are now translated into cutting-edge products that go towards the concept of simple and smart living, interfacing with the preferences and needs of every consumer”.