Thanks to the website www.Smeg50style.com, Smeg won the XVI Interactive Key Award (Italian award for the communication) in the category “Household appliances, IT, Web Services” (with a nomination also for the category “Social Media Marketing Non Food”). Organized by the Media Key Publishing Group, the contest rewards creativity and innovation in made-in-Italy online communication projects. The Italian company, which has made the made-in-Italy its flag for the production process and for the sense of beauty, has opted for a dedicated communication for its 50s Line. Creativity, contents and website development are signed by Webranking, famous web marketing agency that has designed also the Smeg corporate website (www.smeg.it). The Interactive Key Award has rewarded the originality of the creative idea, the quality and completeness of the content, the innovative use of new technologies, the ease of navigation and the strategic validity in achieving the objectives.