According to an article published by The New York Times, General Electric is in talks about a potential sale of its appliances business. The two possible buyers would be Electrolux and Quirky, a consumer products start-up based in New York. This is the second time that the company has talks over its appliances business. As reported by The New York Times, the first one was six years ago and among those that the company negotiated with at the time were Electrolux and the Asian manufacturers Samsung and LG. But those discussions fell apart due to the financial crisis.