Elica Group, in view of carrying on the development and growth course and of consolidating its leadership, entrusts Francesco Boromei with the role of Chief of Marketing. In this job, in which he directly refers to Giuseppe Perucchetti, Managing Director of the Company, Boromei will be responsible for defining and implementing the marketing and communication strategy at global level in the long term, paying utmost attention to customers’ and consumers’ requirements in the reference markets. Besides, he will manage the innovation area, more and more strategic for the Company. Boromei, 43 years old, graduated at BocconiUniversity, comes from Groupe Seb, where he was Marketing Manager and responsible for the brands Krups, Rowenta, Moulinex and Tefal. He had previously gained significant working experiences in international consumer goods companies, like Kraft, Bolton Group and Gillette, entrusted with tasks of growing importance in marketing ambit.