Strategic alliance between Panasonic and Gorenje

Panasonic and Gorenje Groups have announced the achievement of a strategic agreement for the European market. The alliance will result in the merger of the respective research and development departments and in the shared use of some plants for the production of washing machines, refrigerators and built-in ovens. Besides, the sale and marketing networks in Europe will be coordinated. Panasonic will invest 10 million Euros, acquiring a minority stake in Gorenje, while the latter will carry out a capital increase.

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