The significant consumptions of The Netherlands

Thanks to the high income level, one of the highest in Europe, in Holland the household appliance market has very significant numbers and consistency.

Benno Scharf

The Netherlands (Holland in the common diction) constitute an important market for household appliances. Despite the not big dimension – about 40,000 square kilometres with a population of 16.8 million inhabitants and 7.3 million families according to official data – their consumption in the matter is relatively conspicuous.
This happens thanks to the income level, which with about 42,000 annual dollars per head is one of the highest in Europe, even higher than the neighbouring Germany’s, which is in its turn the main market of the European continent in absolute.
The Netherlands are then important for Italy, being the fifth destination of the export in white goods, after Germany, France, Great Britain and Russia. In 2012 they absorbed 4.9% of the Italian exports of this sector.
Our last survey about this territory dates back to 2010 and the differences with regard to that time are of very modest entity: in 2010 the population counted about 100,000 people less while the per head income was inferior to the present one by 2,000 dollars. At that time, in the destinations of the Italian export, it was Spain that preceded The Netherlands; today it is Russia.
In any case, The Netherlands are a wealthy nation and the household appliance market mirrors this datum unequivocally.


% variat. 2012/11 Presence rate %
Total of big appliances 3.116 -1.7
Of which: Washing machines 581 0.3 99
Dryers 286 1.1 50
Dishwashers 359 0.4 67
Refrigerators 580 – 1.9 99
Freezers 584 -2.1 45
Built-in cooking hobs 246 0.8 30
Cookers 186 0.5 55
Suction hoods 273 -5.9 64
Microwave ovens 421 -7.3 84
Small appliances:
Vacuum cleaners 1,035 0.5 98
Irons 690 -6.9 99
Electrical coffeepots 1,571 6.9 97

Source: VLEHAN (Vereniging Leveranciers van Huishoudeljke Apparaten in Nederland )


LCD/LED/Plasma TV sets 2,150
Personal Audio videos 5,300
Video cameras 220
Home theatres 380
Home audio 500
Car radios 1,650
Decoders 1,400
Blue ray DVD 1.200
Total 12,800

Source: FIAR CE (Vereeniging van Fabrikanten, Importeurs en Agenten op Radiogebied – Consumer Electronics)




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